Twitter has announced it’s proceed to offer ‘promoted tweets’ as a form of advertising through the service, the California based social network is valued at over 1 thousand but so far doesn’t generate revenue. Since their start up in 2006, Twitter has avoided the seduction of traditional advertising in خرید قهوه گانودرما بیز order to build value before profit, an unusually risky business move.
Recently launched was the desperately looked forward to ‘promoted tweets’, a marketing opportunity that Twitter co-founder Biz Stone describes as “ordinary twitting that businesses and establishments want to highlight to a broader group of users”.
To keep the natural feel of Twitter, the professionals insist the twitting “resonate with users”, only allowing twitting to stay present if they are retweeted and replied to in order to prevent a spam effect. Initially, the twitting will be at the top of search results like Google ‘sponsored links’ but a second development might find them built-into the nourishes of individual users.
Thousands of large and small companies have exploited Twitter, some commercial, some just to have a presence but just a bit have generated a very substantial income from use of the service. They’ve been able to create MOTOROLA ROI and boost customer loyalty and satisfaction. Starbucks has primarily used Twitter as a promotional tool but also a place for customer service. It has been hugely successful to promote customer interaction and relationships with the brand.
Starbucks almost became public adversary number 1 after their callous drive for monopolisation with their too costly coffee. Yet made it possible to successfully manage social media, that is Twitter, in a manner that promoted their customer interaction and build personal relationships with consumers. Using the promoted twitting allows Starbucks to reach millions of potential customers and, if managed like their usual twitting, should build relationships with an a great deal larger group of customers.
Experts have said how companies like Starbucks could provide offers and discounts to anyone who ‘retweets’ an email which could provide a huge level of ‘word-of-mouth’ promotion at no extra cost than the original twitter.