A lot of words and statistics can be used to build the case that mobile phones have cultivated and continue to grow into one of the most popular technological advancements. Just window shopping would encourage the most hesitant among us. And as with all new developments, the speed with which these new developments are improved and made more accessible, is directly proportional to اعوجاج their popularity. As a result, mobile is changing and improving… FAST!
For business marketing, an online presence is an ongoing development from the days, not long ago, of just having a website, which progressed into a mobile website, to developing an online social presence, and to now developing your own mobile iphone app. Many large businesses have been in the mobile iphone app marketing arena for a long time. They realized the many benefits and conveniences mobile apps provided their customers and, with proper management, the increased revenue and customer loyalty they would gain. They also had the resources to invest in the exorbitant development costs required to manufacture a custom local iphone app for the mobile platforms and made it possible to still do it cost effectively.
Technology marches on! Today, mobile apps are no longer in a matter of the reach of the largest firms. When it comes to this article, we will not get bogged down in the technical difference between custom local apps, mobile web apps, hybrid apps, mobile websites, etal. The focus is going to be on the appears to be the best option for small businesses. The objective… an exceptional User Experience (now commonly referred to as UX), easily managed content and cost.
There is no one best solution for every type of business out there. There are advantages and drawbacks to everyone the mobile options. The key is choosing the right fit, for instance., the option that provides the greatest number of benefits to the business and their customers, at the best price. After doing the research, it’s difficult to provide an fair presentation of these facts when the best option for most small businesses is so clear. In short, the engaging customer features available, the easy complete control of the content and the affordable price, the local mobile iphone app built using a template (NMAT) is the next best marketing tool, to improve the bottom line and increase customer loyalty.
To be clear, custom built local apps that are built from the ground up, require hand html coding for each iphone app on each mobile platform, Apple, Android mobile phone, etc. This is a very expensive process. Coders are very well paid and the effect gives a great, custom, UX. The new alternative, NMAT, is building an iphone app using an already coded template system that can be customized in character, function and content. This option provides similar features as the custom iphone app, to choose from, at a fraction of the cost, with a very similar UX and can be totally controlled on-line.
Here is a quick look at the comparison of benefits between mobile website and local apps.
Device Features — Apps have full access to all of a mobile phones capabilities including camera, GPS, data storage, etc. for the best UX. Mobile websites already have got limited access.
User Installation — No installation required for mobile websites. A bit of motivation is required to search and discover a mobile business iphone app. In the gaming industry, this should not be an hindrance. Most customers will be motivated to find your iphone app to benefit from the content including offers and discounts.
Speed — A mobile iphone app is much faster a mobile website creating a better UX.
Owner Maintenance — The maintenance of a NMAT is much simpler these days with the iphone app managed in the fog up. Online Content Management System Dashboards (CMSD), allow clients to change the content of their iphone app and send messages 24/7. Custom local apps are much more complicated to update. Mobile website are updated as easily as a web page.
Traditional Functioning — Without a wireless or cell service connection, mobile websites are not accessible. Local apps have traditional accessibility providing them with the edge in this category.
Development Costs — Custom local apps are extremely expensive. Both Mobile websites and NMAT’s involve the least cost and are very inexpensive. Possibly with future technological advancements, mobile apps for small businesses may go the way of betamax, and mobile websites may overcome many of their current disadvantages and turn into the dominate mobile format. But for now, and probably for the foreseeable future, local apps are the best marketing tool available for small businesses. For maximum benefit, your iphone app can be used in conjunction with your mobile website and gain additional user benefits such as the ability for customers to log in to their personal accounts.
Now to the good part. Here’s a look at what benefits a mobile iphone app can bring to your business and your customers. The ability of the mobile iphone app to engage and communicate with the customers can use, is in it’s features.
Mobile Iphone app Benefits
The features available today that can be built in an iphone app is what ‘powers’ the benefits and makes it such a perfect fit for small businesses. In addition to the traditional report on your businesses’ general information including facility amenities, special offers, event calendars, contact info and directions, etc. that you would find on any standard mobile website, apps offer features that better engage customers and fully utilize their mobile phones capabilities making for a very personal and fulfilling UX… that they’re going to want to share. To be clear and further illustrate the benefits of an iphone app over a mobile website, this summary of features should include only those that are available in a mobile iphone app format, and not a mobile website. There are dozens of features available for businesses to choose from to use in their iphone app. We will appear at just some of the more beneficial ones here.